How to choose the type of website your business needs

Depending on your business, there are a number of different formats and primary types of websites. It’s worth considering some of the options below before you dive in.

Business card site

These are usually one-page sites that include your business information, social media profiles, and contact information. While they may not convert into sales, these types of sites are a good starting point to help people know where to find you. Be sure to get a memorable domain like yourbusinessname.com.

Brochure website

More complex than a business card site, this will allow you to explain your offerings in a little more detail. It’s still a very basic site, but compared to a print brochure, you can easily update it with new information as things change.

Portfolio site

This is a great option for freelancers, artists, photographers, and writers who need to show off the range and quality of their work. Usually, these sites have work samples, credentials, testimonials, and easy-to-find contact information.

Product/E-commerce site

These sites can be as simple or as complex as you need. Some people create single-page landing sites to sell a book with the click of a button. Others may sell hundreds or thousands of different products. There are e-commerce platforms and plugins that help you manage sales and can automatically calculate taxes and shipping. Some even create mailing labels for you!

Membership/Forum site

These sites are ideal for cultivating your fans or customer base. People can ask each other questions, provide advice, and share experiences. This is a great option if you have a video game, podcast, or other product that people like to talk about.

Blog or Media site

When you have a lot to say or want to regularly share new content, this type of site works best. You can share stories, recipes, videos, and other content. And because that content lives on your own site, it’s permanent, searchable, and can be linked to from your social media channels.

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