Marketing through the use of visual media is becoming increasingly popular. Strangely, all these companies have not been able to agree on a standard in terms of image sizes. In this article, we shall look at the updated dimensions for the five most popular social media platforms on the planet.
Why Specific Social Media Image Sizes?
Since images are visual, having a striking image is key to attracting people’s attention. Specifying the dimensions plays an important role is ensuring the information is available. Have you ever been on social media and seen images that too large for the viewing size? They are cropped, and if you aren’t careful, the information contained in your ad may be cut out.
Making sure your images fir the dimensions of the various
Facebook is a starting place for many businesses on social media. Get these social media images right and you’re off to a good start!
Facebook Profile and Cover Image Dimensions
Let’s start with the basics: Your square Facebook profile pic should be 180 x 180 pixels and your cover image should be 820 x 312 pixels. Note that your profile picture will now show as a circle in the news feed, so be sure to preview your pic with circular overlay before you upload it.
Facebook News Feed Post and Ad Image Dimensions
Now let’s look at the best sizes for different kinds of Facebook posts. For Facebook feed post images, the optimal size is 940 x 788 pixels.
For a Facebook feed ad and shared link image, use 1200 x 628 pixels.
Facebook Stories Image Dimensions
For Facebook stories, the optimal image size is 1080 x 1920 pixels.
Facebook Event Cover Image Dimensions
If you’re organizing an event on Facebook and want to create the right image for your event page, 1920 x 1080 pixels is the perfect size for that image.
2: Instagram Image Sizes
Instagram is the king of social media images! Let’s look at the ideal sizes, from the obvious to the not-so-obvious.
Instagram Profile Image Dimensions
For starters, your Instagram profile pic should be 110 x 110 pixels. At this size, the image will be perfectly centered in the cropped circle on your profile.
Instagram Post and Feed Ad Image Dimensions
A square post — whether it’s an image or a video — needs to be sized at 1080 x 1080 pixels for the best quality in the feed. Oblong posts (portrait or landscape) are best at 1080 x 1350 pixels. The same measurements apply to feed ads.
Instagram Stories Posts and Ads Image Dimensions
Instagram Stories (posts and ads) need to be 1080 x 1920 pixels if you’re creating visuals specifically for that purpose. Otherwise, just take a pic with your phone’s camera directly from the Instagram app.
3: Twitter Image Sizes
Twitter may be all about short, snappy text, but visuals also have their place on the platform. Do them justice by following these size guidelines.
Twitter Profile and Cover Image Dimensions
Your Twitter profile pic should ideally be 400 x 400 pixels and your cover image should be 1500 x 500 pixels. That’s the easy part. Now you’ve just got to decide which image to use for your cover!
Twitter Tweet Image Dimensions
The ideal size for tweet images is 1024 x 512 pixels.
Twitter Card and Ad Image Dimensions
For Twitter card images, use 800 x 320 pixels.
4: LinkedIn Image Sizes
Think LinkedIn is just about recruitment posts? Think again. LinkedIn is gaining in trendy content including images, which are increasing in importance on the platform.
LinkedIn Profile and Cover Image Dimensions
Let’s start with the basics. Your LinkedIn profile picture should be 400 x 400 pixels and your cover image should be 1584 x 396 pixels. For a company page cover, size the image at 1536 x 768 pixels.
LinkedIn Feed and Sponsored Content Image Dimensions
The optimal size for these images is 1200 x 627 pixels.
5: Snapchat Image Sizes
Snapchat is pretty simple.
Snapchat Snap Image Dimensions
Most users won’t ever think about the perfect Snapchat image size because they’re simply taking photos with their camera and posting them right away. For those who like to plan ahead, a snap should be sized at 1080 x 1920 pixels whether it’s a story or a privately sent pic.
Now that you’re up to speed on image sizes, get your creative juices flowing!