Creating images for social media is different from creating images for blog posts or other web content. After all, when you’re posting to social media, you have just seconds to capture the attention of your audience. And get them to click on your link.
Here are some tips to get better results:
- Post images that are relevant to your audience. For instance, if you’re marketing to travelers, show a beautiful photo of a beach or a first-class airline seat.
- Try to fit as much information as you can in the image. This doesn’t mean stuffing paragraphs of text into a banner image. But rather adding a short sentence to preview the key points of your article or product.
- Make sure your images are perfectly sized for the networks you’re posting to. Unfortunately, social media images aren’t one size fits all, so you’ll need to make different sizes of images for each network.
- Create something original. Your customers want to see awesome, visually pleasing content. Put time and effort into making the best images possible. And you’ll see more conversions than you would with images pulled directly from the web.
- Finally, make sure that you have the rights to use the images that you’re sharing. I recommend using royalty-free or Creative Commons–licensed images in your social media content so you can avoid any legal trouble from copyright holders.
Always invest some time and effort into your content. “Kizuri chajiuza, kibaya chajitembeza”.
Let this post encourage a dialogue down in the Comments section below. All thoughts are welcome.
Until next time, goodbye from the Mark & Ryse team.