In business, just as in any other area of your life, the long way hurts, the long way is boring but the long way leaves you rich in experience, knowledge and very satisfied.

Take the analogy, you want to travel from Nairobi to Mombasa. You have several options, take a plane and arrive within the hour or take a train or bus and arrive after several hours.

Business is just like the trip to Mombasa.

If you take the plane, you will arrive at your destination within a short period. You have met your target, but have missed out on a more personalised experience, you have a shallow depth of knowledge about the physical features, culture and more that you could have encountered had you gone by road or rail.

If you take the train or go by road, you amass a wealth of deep knowledge about different things that you encounter along the journey. This is the equivalent of gathering deep knowledge in different aspects of business.

More often than not, people want to know, what’s the secret, what’s the shortcut? You ought to start asking, what’s the long way? Sometimes it is worth taking the long way so that you form a deep understanding of the subject.

So next time you want to get into a business, think of all the benefits you’ll amass by going the long way. Take time to hone your skills. Enroll in business studies. You’ll find that you are worth much more because of the little struggles you faced along the long road to success as opposed to the short quick wins you had.

I leave you with an excerpt from Kevin Amulega’s Facebook post:

“What I find funny is people wanting to profit from any business venture without investing in any education and dedicating time and effort to learn the skills of any trade.

It is like someone with a degree in economics and no piloting skills or experience, going to an airline and requesting them to give them one of their Boieng 747’s to fly yet they do not have any professional training to fly a plane. Knowing nothing about necessary active flying hours to prove they can fly the plane. Yet new traders expect to learn some pre-packaged strategies for 2 or 3 months or peruse through trade forums and expect to make money.

It doesn’t happen and were it that easy, every economist, financial analyst and trader would be overnight millionaires. It takes hard work, patience, an open mind, and willingness to learn to attain competence in any skill or field.”

Star Times, Zuku and other Pay Tv providers in the country will begin sharing the exclusive rights to air English Premium League(EPL) and local high-end games from August under a new commercial arrangement by communication authority of Kenya.

The cost of accessing the premium content is also set to significantly come down as the Authority moves to unlock the potential to a bigger pool of digital content providers.

The sector regulator said it is crafting new conditions to be aligned with official certificates that will compel Multi-choice Africa to cede it’s monopoly in the provision of premium content in order to create a level playing field.

A truce to the long tussle will be a great reprieve for Zuku and Star Times who have been on the frontline calling for the government to force Dstv to stop the ‘uncompetitive behavior’ to boost local access to affordable entertainment.

Communication Authority(CA) asserted it is taking serious considerations and stern action in areas affected by abuse of dominance in the telcos sector, affirming commercial interests must be shared equally.

“Anybody seeking to officially get a license with us, irrespective of who they are in the broadcasting arena,unless and until they agree with the conditions of sharing premium content, we will tell them to quit the market,” said CA Director General, Francis Wangusi.

The new measures by the regulator is geared to protect local viewers at the ‘Whims of just greedy broadcasters who would like to make money and disadvantage Kenyans from getting value of services they get.’

Story Courtesy, Conrad Onyango

Tecno Mobile will on Wednesday the 25th June 2014 unveil its latest addition to the smartphone market, the Tecno Phantom Z at the Laico Regency Hotel, Nairobi, Kenya at 9.30am.

The Phantom Z is rumoured to feature:

1) 16 MP primary camera, 8 MP front
2) 4000 mAh battery
3) 5.5 inch display
4) 16GB internal memory
5) Android JellyBean 4.2.2
6) An Octacore processor and more…

Let’s see if this will be another flagship.

Developer options lie at the core of Android and so they cannot be removed as long as Android is an open source environment. However, for some strange reason, they are hidden by default in Android 4.2 and 4.3 which means you will have to make the options available by doing some finger exercises. So if you ever connected your 4.2/4.3 device to your PC or laptop and tried to use an app that connects to your device and you were asked to enable debugging mode, here’s how to go about it…

1. Open Settings> About on your Android phone or tablet.
2. If you have a Samsung Galaxy S4, Note 8.0, Tab 3  or any other Galaxy device with Android 4.2, open Settings> More tab> About and tap it.
3. If you have Galaxy Note 3 or any Galaxy device with Android 4.3, go to Galaxy Note 3 from Settings> General> About and tap the Build version 7 times.
4. Now scroll to Build number and tap it 7  times.
5. After tapping the Build Number 7 times, you will see a message “You are now a developer!” If you have a Galaxy S4 or any other Samsung Galaxy device with Android 4.2, the message reads as follows- “Developer mode has been enabled”.
6. Return to the main Settings menu and now you’ll be able to see Developer Options.
7. Tap on Developer options and mark the box in front of  USB Debugging  to enable it.
8. To disable USB Debugging mode later, you can uncheck the box before the option
9. To enable Developer Options, go to Settings> Developer options and tap on the ON/OFF slider on the top of the page.

Establishing your business name is a big deal. Not only will it be the mark and identifier that you will promote for the rest of your business’ life, but it can also say a lot about who you are, what era you were established and how forward-thinking you are. Your business name says a lot about your company and it could be helping, or hurting your business.

When many entrepreneurs venture into business, the norm is for them to come up with a business name they like. While it may be their right to do so, it may not always be the right thing to do.

I was recently stuck in traffic and I couldn’t help but notice the name Cocorico Limited boldly branded on the driver’s door of a light truck. It brought back memories of childhood. You see, that is the sound we would make when we were imitating the cockerel’s crow. ..cocorico..!!

This got me thinking, the choice of company name for this particular business evoked an unintended positive emotion and unknowingly made me associate the business with poultry. Whether or not that is the kind of business the firm is into remains in the annals of history. Your business name can drive (or impede) your business’ growth. Business names should be short and memorable.

So why does business name matter?

1) The name is first thing that people hear when you tell them about your company.
At best, it signals maturity and relevance; at worst, a lack of vision, attention to detail and creativity. Before you can even finish your pitch, people are already making judgments of your company, and bad names can be a real distraction to important conversations.

2) The name is important for discoverability.
Whether in Google searches (10% to 50% + of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. If it’s too hard to spell, or too similar to something that already exists, chances are that people won’t find you, and you’ll lose a good chunk of your potential business.

3) The name is also a conduit to an emotional connection with your users.
Good names — like good logos — evoke strong passion for your brand, while bad names elicit distaste and indifference. Using the former can be a competitive advantage for your company, especially when feature sets are roughly the same.

4) Finally, remember your brand name will probably be used online.
If it is descriptive enough, the name alone can generate interest in your website. If your name is not descriptive, try having a graphic in your logo that makes it super obvious what your business does. Think of your logo as a constant marketing tool.

So next time you venture into a new business or develop a new product, leave your branding to a professional. What do you think, does a business name really matter?