Star Times, Zuku and other Pay Tv providers in the country will begin sharing the exclusive rights to air English Premium League(EPL) and local high-end games from August under a new commercial arrangement by communication authority of Kenya.

The cost of accessing the premium content is also set to significantly come down as the Authority moves to unlock the potential to a bigger pool of digital content providers.

The sector regulator said it is crafting new conditions to be aligned with official certificates that will compel Multi-choice Africa to cede it’s monopoly in the provision of premium content in order to create a level playing field.

A truce to the long tussle will be a great reprieve for Zuku and Star Times who have been on the frontline calling for the government to force Dstv to stop the ‘uncompetitive behavior’ to boost local access to affordable entertainment.

Communication Authority(CA) asserted it is taking serious considerations and stern action in areas affected by abuse of dominance in the telcos sector, affirming commercial interests must be shared equally.

“Anybody seeking to officially get a license with us, irrespective of who they are in the broadcasting arena,unless and until they agree with the conditions of sharing premium content, we will tell them to quit the market,” said CA Director General, Francis Wangusi.

The new measures by the regulator is geared to protect local viewers at the ‘Whims of just greedy broadcasters who would like to make money and disadvantage Kenyans from getting value of services they get.’

Story Courtesy, Conrad Onyango

Tecno Mobile will on Wednesday the 25th June 2014 unveil its latest addition to the smartphone market, the Tecno Phantom Z at the Laico Regency Hotel, Nairobi, Kenya at 9.30am.

The Phantom Z is rumoured to feature:

1) 16 MP primary camera, 8 MP front
2) 4000 mAh battery
3) 5.5 inch display
4) 16GB internal memory
5) Android JellyBean 4.2.2
6) An Octacore processor and more…

Let’s see if this will be another flagship.

Developer options lie at the core of Android and so they cannot be removed as long as Android is an open source environment. However, for some strange reason, they are hidden by default in Android 4.2 and 4.3 which means you will have to make the options available by doing some finger exercises. So if you ever connected your 4.2/4.3 device to your PC or laptop and tried to use an app that connects to your device and you were asked to enable debugging mode, here’s how to go about it…

1. Open Settings> About on your Android phone or tablet.
2. If you have a Samsung Galaxy S4, Note 8.0, Tab 3  or any other Galaxy device with Android 4.2, open Settings> More tab> About and tap it.
3. If you have Galaxy Note 3 or any Galaxy device with Android 4.3, go to Galaxy Note 3 from Settings> General> About and tap the Build version 7 times.
4. Now scroll to Build number and tap it 7  times.
5. After tapping the Build Number 7 times, you will see a message “You are now a developer!” If you have a Galaxy S4 or any other Samsung Galaxy device with Android 4.2, the message reads as follows- “Developer mode has been enabled”.
6. Return to the main Settings menu and now you’ll be able to see Developer Options.
7. Tap on Developer options and mark the box in front of  USB Debugging  to enable it.
8. To disable USB Debugging mode later, you can uncheck the box before the option
9. To enable Developer Options, go to Settings> Developer options and tap on the ON/OFF slider on the top of the page.

Establishing your business name is a big deal. Not only will it be the mark and identifier that you will promote for the rest of your business’ life, but it can also say a lot about who you are, what era you were established and how forward-thinking you are. Your business name says a lot about your company and it could be helping, or hurting your business.

When many entrepreneurs venture into business, the norm is for them to come up with a business name they like. While it may be their right to do so, it may not always be the right thing to do.

I was recently stuck in traffic and I couldn’t help but notice the name Cocorico Limited boldly branded on the driver’s door of a light truck. It brought back memories of childhood. You see, that is the sound we would make when we were imitating the cockerel’s crow. ..cocorico..!!

This got me thinking, the choice of company name for this particular business evoked an unintended positive emotion and unknowingly made me associate the business with poultry. Whether or not that is the kind of business the firm is into remains in the annals of history. Your business name can drive (or impede) your business’ growth. Business names should be short and memorable.

So why does business name matter?

1) The name is first thing that people hear when you tell them about your company.
At best, it signals maturity and relevance; at worst, a lack of vision, attention to detail and creativity. Before you can even finish your pitch, people are already making judgments of your company, and bad names can be a real distraction to important conversations.

2) The name is important for discoverability.
Whether in Google searches (10% to 50% + of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. If it’s too hard to spell, or too similar to something that already exists, chances are that people won’t find you, and you’ll lose a good chunk of your potential business.

3) The name is also a conduit to an emotional connection with your users.
Good names — like good logos — evoke strong passion for your brand, while bad names elicit distaste and indifference. Using the former can be a competitive advantage for your company, especially when feature sets are roughly the same.

4) Finally, remember your brand name will probably be used online.
If it is descriptive enough, the name alone can generate interest in your website. If your name is not descriptive, try having a graphic in your logo that makes it super obvious what your business does. Think of your logo as a constant marketing tool.

So next time you venture into a new business or develop a new product, leave your branding to a professional. What do you think, does a business name really matter?

Work On Your Business, Not In Your Business. What does this mean anyway? Let me explain.

Working in your business includes providing services, selling products, scheduling appointments, managing employees, general upkeep, and so on. It encompasses all the things that have to be done every day to keep your business running.

Working on your business includes planning how you want to expand your services and products, how you’re going to target a new niche, and how many new marketing strategies you’re going to try. These things don’t just keep your business running, they help it grow.

Get the difference?

Working in your business is fine. Everyone does it. But you also need to work on your business. You need to plan to be successful.

As your business grows, you should work less and less in your business. You can hire other people to work in your business. But if you don’t work on your business, no one else will!

This is a very powerful strategy.

It’s how Walt Disney built the enormous Disney empire, which started from just a few cartoons and grew to include Disney World, Disneyland, all the Disney characters, movie studios, and a huge media business. He didn’t just draw Mickey Mouse all day; he worked on expanding his business into one of the most successful companies in America. One of the reasons it’s still so successful is that the people at the top work on the business, not in it.

This same strategy will work for you too. Work less and less in, and more and more on your business.  You’ll see great results!

Kenya has approached top global experts in online tourism in a new move to help dispense negative sentiments about the tourism industry by building website traffic with positive information to grow bookings.

The Kenya Tourist Board (KTB) has invited Trip Advisor, Expedia and Facebook officials for a two-day regional conference on e-tourism to guide local sector players on leveraging technology to boost online tourism sales.

This is expected to tone down increased reports on the country’s insecurity and lower the number of travel advisories issued by key traditional source markets. Constant terror attacks have seen local tourism revenues drop for the last three consecutive years, leaving the country KSh 6 billion short of its targeted Sh100 billion annual earnings.

The tourism ministry last month reported a 15.8 per cent drop in arrivals from 1.8 million in 2012 to 1.5 million between January to December last year, pushing down revenues by 2.31 per cent to Sh93.9 billion compared to Sh97.9 billion in 2011.

But a strong focus will now be pegged on benefits of using social networking sites, like Twitter, Facebook and YouTube to turn around the figures by promoting Kenya as a luxury destination.

Don’t get left behind, grow your website visitor traffic today. Get in touch with Mark and Ryse and learn how.

Article by Conrad Onyango

Chris Lema recently wrote a post about being less accessible in order to be more successful in your work.

In a nutshell, he cited that successful people have boundaries:

  • They don’t work for free.
  • They don’t work for just anyone.
  • They’re picky.
  • They’re selective.
  • They don’t let themselves be interrupted.
  • They create barriers to entry.
  • They make you work to meet up.
  • And when they’re with you, they’re focused.
  • Because they don’t let themselves be interrupted.

In short, successful people rarely waste their time. This piece was intriguing because I find there are so many people out there who are always free and available. Admittedly, there are times when I have been guilty of doing the exact opposite of some of these principles.

One of the principles – successful people do not do stuff for the sake of friendship; got me thinking how many times I have done business with clients and given them a bargain because they were “friends.”

And so I made a resolve to adopt a number of the above characteristics of successful people. So next time you find me taking time to respond to your Google or Facebook chat, just know it’s not personal it’s success!

Are you willing to adopt those characteristics? Let me know…

As a website owner, it is essential that you understand your website visitor’s behaviour. Several ways exist for doing this, such as using tools available on your domain’s control panel such as Awstats. But by far the most effective I have seen is Google Analytics. So let’s delve straight into website analytics 101 for website owners.

What is web analytics?

Web analytics is the collection, measurement, processing and reporting of website activity in order to improve website usage and/or performance.

Why should you request your website host / website developer for your web analytics report?

So that you may assess and improve the effectiveness of your website.

What information should your website analytics report provide?

Visitors1)  The number of visitors to your website.

2) What information they are looking at on your website.

3) How long they are staying on your website, and more…

Why is this information important?

The website analytics report helps you tailor your website to what your clientele is looking for. The aim is to generate leads, grow your online presence and/or increase sales. The report will also allow you to establish an online marketing regime that will move your website from being an ‘online brochure’, to an invaluable resource for communication and interaction with your online community.

What do you do if you want this report?

Talk to your website developer or domain host and enquire if they have set up an analytics mechanism for your wbesite such as Google Analytics. If so, they should be able to quickly furnish you with a report. If not, request them to integrate Google Analytics or whichever other website analytics tool you prefer. They may do this free of charge or at a fee.

That does it for website analytics, feel free to send an email to info@markandryse.com for consultation and/or expert integration of Google Analytics for your WordPress website or domain.

What is an email newsletter?

A email newsletter is the cheapest form of marketing available to any business. It successfully targets customers who have interacted with your company while building a connection to future developments and products.

However, there’s always more you do to gain from your newsletter. Here are five ways of capitalising on the opportunity.

1) Give your newsletter a permanent space

Allowing your newsletter to stay on the site rather than just disappearing down inbox lists is a brilliant way to make more from it. This could be tied to a website’s blog or an individual page. It also gives anyone viewing your website a chance to see why they should subscribe to future releases and catch up on your latest news.

Remember to include a subscription space on this page to allow viewers to supply you with their email addresses. Building an audience in this way is a fantastic step on the way to developing a loyal fan base that will use your business time and again.

Archiving your newsletter is also a great boost to your SEO efforts and written pieces could effectively end up increasing traffic to your site. If you want to make the most of this aspect, attempt to give each newsletter a specific product or theme.

2) Custom design your newsletter

While there’s nothing wrong with using a template designed by whatever software you use for your email marketing, it will do little to help you stick in the minds of your customers. The main goal of a newsletter is often to build a brand and spread awareness of your business, so it is vital you take every chance to improve how you represent yourself.

It may be worth the investment of getting a newsletter professionally designed. Working with a designer to construct a format that highlights every aspect of your branding will hand you full control. This will lead to your audience seeing more of what you want them to see and remembering your brand for all the right reasons.

3) Get the promotion right

One of the simplest ways to make the most of your newsletter is to make sure it’s reaching as many people as possible. Placing subscription boxes on your homepage, social media profiles and blogs will enable anyone interested in your business to receive the news you want them to read.

Additionally, including a widget in your newsletter, tied to its permanent page on your website, will allow readers to share the information themselves. This kind of marketing is the best way to build a reputation and allows others to booster your audience for you.

4) Use all available platforms

Make sure your custom designed newsletter looks just as good on a Smartphone or a tablet as it does on a computer screen. Definitely consider designing a format specifically for mobile devices, as a large section of your audience is likely to be reading your news on these smaller screens.

It’s essential that everything is still clear, easy to read and professional on a small screen. If you can, create a streamlined version, with some of the less significant information left out, and use this one for mobile devices. Give readers the option of switching to the full version, and hopefully they will make the effort of looking at it next time they’re at a computer.

5) Include links to your social media profiles in your newsletter

Don’t just shove a social icon on your newsletter, tell people why they should follow you. Is it for articles, quotes, discounts, jokes, or something else? They will want to know.

What can I do get an email newsletter?

Ready to get started making the most of your email marketing today? Get in touch with us.

To keep in touch with the latest trends in social media, website design and development, monetising your website, fun website improvement tips and more. Go social, like our page on Facebook and follow us on Twitter.