Over the years, working with clients in the website design and development realm, I have come across these two questions plenty of times. It is surprising how many clients have no clue about what content is needed in a website – even tech firm clients, let alone the fact that they are the ones who should be providing the content.

Many clients get frustrated when you ask them to provide content that you will use to build them a website. Some will innocently respond: “I thought it is your job to make me a website?”; while others will be so put-off that they will leave in a huff never to return. However, as daunting as the thought of coming up with everything your site needs may seem, there is a simple remedy that will get you focused and ready to tackle web content by the horns.

But before we get to the solution, let’s first dispell some myths:

Myth 1: The website designer comes up with your content
Sorry to burst your bubble, but you – as the client – are solely responsible for the content that will go up on your website. You will prepare the content that you would like your website team to include on your website.

Myth 2: The website designer is a great Englishman who will come up with your text and make it amazing
Unfortunately, most website designers don’t even speak English (hahah!), so don’t let them convince you that they do. A copywriter is the person you should be looking for. I know, most people don’t know who that is, they probably think he has something to do with protecting stuff on your site, but no, it’s the person who prepares the text that will go onto your website and makes it sexy and memorable.

Now that we know it is you – the client – who will prepare the bulk of the content, let’s find out just what content you should consider for inclusion in your website. We’ll solve this great mystery by asking ourselves a few questions.

1. Who are you?
As the client, you will need to provide information about your firm, such as: what is the name of your company? When was it founded and why? You will include your mission statement, a small history about your firm, its vision and everything else that will help the visitor connect with your firm. Remember, the visitor doesn’t know your firm! Tell them about ‘yourself’.

2. What products / services do you offer?
Describe these in detail. List each product or service and describe it in a way that does not make any assumptions. It may be obvious to you that your firm provides the most state-of-the-art cameras, but your website visitor has no clue and it may be exactly what they were searching for. Don’t give scanty one-liners, tell it like it is. If in doubt, present them with as much information as you can.

3. What is your competitive edge?
As a client, I want to know why I should take up this service or product from you. Tell me why you are better than the competition. What has set you apart?  Your visitors / potential clients want to know what that competitive edge is. Whether it is amazing customer support, a product with an extra-long warranty, or fast service, let them know what they will get when they sign up for your service or purchase that product that you believe nobody else offers in the market.

4. Do you have testimonials and portfolios?
Have you sold you product or service before? If so, to whom? A harsh business lesson that one must learn is that referrals sell. Provide a:
i. List of satisfied clients and or testimonials. People enjoy familiarity, tell them people they might know or institutions in their industry that have sampled your product or service and what they had to say about it. Chances are high this will convince them to buy from you if they need your product or service.
ii. List of previous projects you have undertaken with supporting multimedia and client contacts (if possible). This helps to prove your capability.

6. What more might the potential client need to know?
As a client I may have some questions to ask before I make that final decision to call you up and procure your products / services. This is what the FAQ (frequently asked questions) section is all about. As the owner of the website, the onus is on you to understand your industry well enough to answer those questions that a large majority of your potential clients will have. List them and provide their answers.

7. How can you be reached?
So now I’m interested, how do I get in touch with you? Unless you have no intention of being found, it is vital that you provide a list of your contacts to help potential clients to reach you from postal addresses, physical addresses, email addresses, phone numbers, social media profiles (if you don’t have these, ensure you create them) and pages, etc.

8. Do you have any news or articles that your clients would be interested in reading or knowing about?
Your clients would like to find our whenever there are new products or service offerings.

Email newsletters will provide content that will be sent to clients who sign up in order to be kept up-to-date with the proceedings in your firm/industry. Your newsletter content will contain: industry rules, questions customers ask (get these from your customer support team), solutions to common challenges when using your products or services, lists of the most interesting personalities, ongoings or items in your industry, fun facts and calendar events in your industry or firm. Feel free to add anything more your clients will find interesting here.

Unlike the other content items we have covered hitherto, the email newsletter content should be constantly fresh. As a simple guideline, provide a minimum of 3 articles for inclusion in your brand new website.

9. Do you have any multimedia (video, audio or images)?
It is prudent to gather videos, audio and or pictures that communicate your message clearly for sharing with your online audience. These would include product or service overviews, promotional videos or advertisements and the like.

10. Is there any ‘stuff’ your visitors to download from your website?
Depending on your industry, your website may contain downloadable content be it application forms, portfolio documents, brochures, service request forms, school admission requirements, free items etc. If you are in such an industry, gather these items and include them in your content list.

We’re done for now
Next time you think of launching a new website, I hope you’ll find the above information useful as a guideline so that your website designer/developer can easily get to making that awesome site for you. So we have all the content it’s now time for your designer/developer and copywriter to get to work. Hurray!

Enjoy your day and say goodbye to lack of content.

1.  You’re the boss.
You knew this one was coming, didn’t you? It’s the one we all dreamed about when we realized self-employment was a viable option: being our own boss. Escaping the rat race and living life as we pleased. Remember that?

When you’re self-employed, you no longer have “higher powers” governing your every move. You control how your work is done. Your client has a say in the final product, but that’s it — their power ends there. How you get from point A to point B is completely up to you and that is awesome.

2. You earn more money.
On average, research shows that freelancers earn 45% more than those who are traditionally employed. Freelancers also tend to hide certain business expenses that employees cannot, allowing them to actually keep more of what they earn.

3. You spend less.
Those who work from home really get this one. Most people who are employed travel to and from work on a daily basis. They buy lunch and other snacks every day.

Think of a self-employed home-worker. They eat food that is already in their monthly budget and only travel when necessary. No traffic jams or long queues at Kencom, Ambassador, Railways or whichever bus station you normally get your bus from every evening from 5pm, or getting rained on early in the morning just cause you have to get to work. And when they do get to travel, they can choose to travel off-peak.

Just imagine how much time and effort you save.

4. You are free to get off the daily routine.
When you are an employee your job description never changes. You know how boring it gets. You’ve basically crammed your routine and are on auto-pilot for most of the day, save for the odd office-drama here and there.

As a freelancer, there’s no more routine to your life. Your job and skills are constantly redefined. You need more talent, more creativity and more knowledge. Every client presents a new challenge or opportunity.

As your business grows, so does your skillset, and the satisfaction that comes with it is nothing compared to life in employment.

5. No co-worker drama.
Most freelancers work alone. As challenging and /or limiting as this may be at times you rarely miss the drama from co-workers who can be a pain in the butt. You only put up with what you want to put up with. You choose your employees and are free to show them the door if you feel that you can’t work with them.

6. Lazy Day? No worries!
Everyone has those days when you just don’t feel like doing anything. Freelancers have the power to do whatever they wish on such days.

Employed? Well, forget the notion of getting on the phone and telling your boss that you just don’t feel like going to work and will make up for it tomorrow.

7. The end of bureaucracy.
Want a new laptop? Done. New desk and whiteboard? Done. No consultations with your boss or the procurement guy. No waiting for departmental budgets to be submitted to the CFO, it’s just you and the bank account separating you from the next acquisition. Work should be fun and you get to have all the gadgetry you need, assuming of course that you have the funds to boot your desires.

Holidays can be taken whenever you want, especially when business is low and it can be as sporadic as you wish. No submission of leave forms is required. So you don’t need to justify your leave to anyone.

Employed? Well, let’s just say you’ll have to run your request through your head of department, who will have to ask…. get the drift?

8. No uniforms.
Being self-employed is a bit like being on a never-ending holiday, no ties required!

Well, not unless you’re meeting with a really formal client, in person – you can wear (or not wear) whatever you please.

Tell that to your human resources officer over in the corporate sector.

9. You set your own schedule.
Whether you crave the steady familiarity of a fixed schedule, or you long to mix it up with hours that are more flexible; as your own boss, you’re the one who creates your schedule.

If you’re not a morning person, you can rest easy knowing that you no longer have to set your alarms in duplicate in order to just barely make your morning meeting. Or, if early’s your style, you can set your hours for the dawn and have a full day’s work done before your kids get up for school.

10. You choose your own customers.
When you work as an employee, you’re more-or-less forced to serve whoever decides to show up at your employer’s place of business. Whether it’s the guy who married the girl of your dreams or the old geezer who screams at you because he still hasn’t quite figured out how to update the website or the confused woman who’s called three times in the past hour with the exact same customer service question: you had to help them. Because that was your job.

You’re the one in control now, not them. You choose who you provide services to.

The Final Word
When the stress of everyday life starts to wear thin on you, it can be hard to remember how amazing your life — your business — really is. You may even consider giving it all up from time to time when you think about your worst customers, marketing and getting little business in return for your long hours and more…

But the truth is: self-employment is a fantastic lifestyle choice. Be thankful.

Gary Fung

Canadian national, Gary Fung, owner of isoHunt

BitTorrent site, isoHunt is set to wind up this week after losing a 7-year court battle with the Motion Picture Association of America (MPAA) that alleged that isoHunt had enabled copyright infringement. The court settlement requires isoHunt to pay $110 million and bars Gary Fung from “further profiting from the infringement of MPAA member studio content.”

Chris Dodd, MPAA chairman said, “Today’s settlement is a major step forward in realizing the enormous potential of the Internet as a platform for legitimate commerce and innovation. It also sends a strong message that those who build businesses around encouraging, enabling, and helping others to commit copyright infringement are themselves infringers, and will be held accountable for their illegal actions.”

“The successful outcome of this landmark lawsuit will also help preserve jobs and protect the tens of thousands of businesses in the creative industries, whose hard work and investments are exploited by sites like isoHunt,” he added.

Analytics website, Alexa, currently ranks isoHunt as the 423rd most visited website.

On 20th October 2013, Kenya celebrated Mashujaa Day (“Heroes Day”) and launched the Kenya at 50 website. As curiosity would have it, I immediately logged onto the website to have a look (“criticize”). Here’s what I found.

1) Essential Information Left Out:
Sometimes it’s what bad design leaves out, not what it puts in, that causes the biggest problems. Creating a website that lacks significant and relevant pieces of information can be disastrous. By failing to fully answer your visitors’ questions or fulfill their needs, your website will quickly fall short of their expectations and potential return traffic will instead move elsewhere.

One of the main problems found in bad website design is a lack of contact information, as clearly exhibited in the Kenya @ 50 website. In the minimum, there should be a contact form to send the website administrator our feedback.

2) Website Lacks Personality:
Website visitors are goal-driven. They arrive at your website looking for a specific product or piece of information, so if your site lacks a clear purpose and sense of self, these users will quickly move onto the next option listed by their search engine. Bad website design first and foremost involves a homepage that does not adequately represent your site or prove why this site is relevant. Imbuing your site with the look, information, and personality that will speak to your niche audience is essential for capturing their initial attention.

First impressions are everything. Whether or not visitors move onto other sections of the website hinges on this initial presentation.

The website homepage is boring. It’s purpose is stated in lifeless copy that is NOT engaging. It is not clear who the target audience is. There’s no call to action for more in-depth site exploration.

3) Failure to Establish Credibility:
Failing to inspire confidence in your readers is a major problem that can easily get in the way of a website’s success. It is necessary that your design features elements which prove to visitors that they can trust the information found within your pages. Immediate warning signs that diminish your site’s credibility are poorly written copy, errors in grammar and spelling, a lack of visual cleanliness, and a site that looks outdated.

This site exhibits most of the problems highlighted above. The choice of background is poor, it does not reinforce communication of the main goal of the website. Some sections of the site have copy that is left aligned, others are justified and others are centre-aligned.

The designer should have chosen a given mode of alignment and stuck to it.

Think about it: If a site looks old, then might you conclude that the information contained therein is old, too? Therefore, it’s imperative that you continue to update and improve your website over time, being careful not to fall behind new trends. Messy visuals such as poorly aligned images and text in paragraphs give the impression that the website creator hasn’t put a lot of thought or effort into the site.

4) Inconsistent Site Navigation:
Navigation is one of the most critical elements of a website. It enables a user to find content in your website, while also allowing a user to determine what kind of information is available on the site and whether it is relevant to them.

This site has quite a number of links that do NOT work among them the Events Calendar, Partners & Sponsors, Video and Photo Gallery & Latest News. Wouldn’t it be more prudent for the website designer to have left out the links if they have no content?

5) Inconsistent use of Design Principles (proximity):

  • The padding (space between an element’s border and the content within it) between logo and body border not there.
  • Images in post content are also aligned next to text.
  • Video feed and video highlight sections poorly implemented. Alignment is off.

Verdict:
Unprofessional web design, to say the least. Could someone please pull down the website?

What’s your take? (Please leave us your comments.)

A lot of people out there desire to own their own businesses. However, they feel challenged when it comes to deciding what business to pursue. They find that there are so many businesses that they can do but they have to pick one and few of them know which to pick. It takes time to discover a passion that you’d like to convert into a business. However, there is help out there. Here are four simple steps to help you uncover your business passion.

Step 1: Revisit your childhood. What did you love to do?

As we grow older, we tend to let the pressures of life obscure those things that bring us the greatest joy in life. There is a lot that we can learn from what we enjoyed doing during our childhood, when we were uninhibited. If you fashioned laptops out of cardboard material as a child, it might be a pointer towards a calling to be a manufacturer, programmer or engineer.

Find out what you did as a child and ask yourself why it gave you great joy.

Rob Levit, a US-based creativity expert, speaker and business consultant, suggests asking yourself these questions to get started: What can be translated and added into your life now? How can those past experiences shape your career choices now?

Make a list of those things you enjoyed doing as a child and ask yourself if you still enjoy doing them today.

Step 2: Make a list of people who are where you’d like to be.

Most of us like to think of ourselves as the ones who know how to do business. We rarely like to listen to others and while that is an essential entrepreneurial quality, it is also a weakness in itself. As you mould your business idea, it is important that you study people who are successful in the area you would like to pursue. Assess your strengths and weakness, then learn what the business persons successful in your area of business have done right to succeed. There’s rarely a need to reinvent the wheel.

This step will also enable you to identify possible mentors who can be there to help you chart your course in business.

Step 3: Start doing what you love to do – immediately!

When one decides to start a business, they often come across advice that implores them to have a concrete plan before venturing off to start their business. While it is essential to have a solid business plan before starting a business, the process of developing one, may slow down one’s momentum, leading to what may be termed as commencement paralysis.

Start doing what you love to do even without a business plan. This will help you overcome the fear of starting your business and help you generate the momentum you need.

Step 4: Make time for your hobbies.

It is easy to get caught up in the bustle that is your business. However, your daily regimen needs to be broken once in a while in order to allow your mind to refresh itself.

Take time off to enjoy your hobbies every so often (once a week is great). Go off to the park, paint, listen to your favourite music away from your desk, swim, or whatever else makes you tick. The best ideas often come to us when we are doing something we love to do. Taking time to enjoy a hobby relaxes the mind and spurs creativity.

After taking a mental break from your “business-mode,” write down those business ideas that have come to you in your diary. You’ll be amazed at the ideas you come up with. Implement these ideas.

All the best in finding your passion!

There’s not much need to memorize anything anymore. Ask a high-schooler today to rattle off our former presidents or the periodic table, and you’ll get a blank stare—or a “Sure, let me grab my phone.” Google is always available. And when’s the last time you had to memorize a phone number?

But we’ll never consult our phones for everything. Some things are so important we’ll have to commit them to memory even if we reach the age of universal digital retrieval. Here are a few of the life categories where memory will always beat digital look-ups:
The Frequency Factor: You access some details so often, memorization is required simply because the sheer quantity of look-ups would make your life grind to a halt. Spelling, for example. Looking up every word—or directions to work each day or your school locker combination—would do a real number on your productivity.

The Cultural Factor: You can’t function for long in society without some basic grounding in history and culture. Without knowing these references you won’t have the context to comprehend current events—or even know what you’re missing or what questions to ask. You won’t understand advertisements, editorials or even news articles. And you won’t get anybody’s jokes. You’ll be unemployable and undateable.

The Social Factor: You’ll always have to know basic facts about your friends and family (and, of course, yourself). You should have instant access to your boss’s name, your spouse’s birthday and the names of your best friend’s children. Fumbling to look them up electronically in a face-to-face situation would result in a lot of hurt feelings (and possibly unemployment).

The Security Factor: Clearly, our gadgets can go a long way toward eliminating the need to memorize passwords. Websites like Dashlane and LastPass autofill our login information on the Web sites we visit, and even fill in our credit card information when we buy something online. But you still have to unlock those programs each day by entering a master password—one you’ll have to memorize. That’s true of physical security, too: you can automate parts of it, but at the end of the line, there’s a physical key or card or fob. You have to know where to find it and how to use it.

The Productivity Factor: Even if your daily work requires something you could easily look up, like molecular weights, stock symbols or commonly prescribed drugs, your work would bog down to a halt if you had to interrupt your flow every few minutes for a lookup. You need fluency in your own career facts to operate effectively.

The Lookup Factor: Our gadgets may always be able to call up information on demand—but only if you know how and where to look for it. You still have to know how to use the tools of modern up-lookings: like Rotten Tomatoes, Wikipedia, Dictionary.com or—What’s the other one? Oh, yeah—Google.

With the hard economic times hitting Kenyans, a market that provides cheap and quick product is without a doubt acceptable to all. River road is a term that has increasingly become synonymous with cheap and ready markets.

From forged university certificates to human body parts, the street is a haven for everything. Even technology has not been spared. With many young Kenyans remaining jobless despite holding Computer-related certificates, such a group is increasingly derailing the website design market.

Kenyans willing to have a website are now going for the cheapest solutions to their website development desires. Whether this knighting of Kenyans to cheapskate-hood will forever remain a birthmark on their online exploits remains a mystery. But what is certain is that several reasons can be attributed to this innate desire to subscribe to the cheapest website creation options out there. So, why do most Kenyans go for cheap websites?

 

1) Freelancers

Clients loosely translate the term freelancer to mean desperate techy seeking to build your solution at the lowest price possible. What has been excluded from this definition are the words, ”with no regard for quality or standards” – at least in the eyes of the client.

Freelances are abused by corporates, individuals and other clients in need of a website. They are seen as the equivalent of roadside “hecklers” that call you to the shops on the River Road of tech. The result has been a lack of differentiation between the genuine and “Chinese” website maker. Clients will pay a freelancer meager amounts to setup and host their websites. At times they even refuse to pay them, which is why some of them choose to avenge this by placing the websites offline, in a bid to force the clients to part with their dues.

The fact that so many freelancers are available, has also contributed to the low pricing of websites. Some of these freelancers price their services so low, that the genuine ones end up looking expensive.

There are many costs involved in the production of a great website; the main ones include photography, graphic design, hosting, domain registration and communication (i.e. internet, printing of website design agreements, transport, etc). It beats logic that with such costs, one would be able to build a website for 8,000 KShs.

As a freelancer, one should strive to be professional in their approach to their trade. Register your firm whether as a sole proprietorship, limited liability firm or otherwise. Document the costs you incur as you conduct your business and use these as the basis for the pricing model you will adopt. Let’s encourage the growth of this sector, not merely its existence. Great things start small, and this must always be your mantra as a freelancer.

 

2) The relationship between the web designer and the client

Content Management Systems (CMS) – which are website solutions that enable the client or webmaster to easily update content on the website after it goes live with minimal intervention from the website developer – were introduced to the web world in the late nineties. As time would have it, many Kenyan website makers took to them as the ultimate potato-couch solution to the faster creation of websites. The main driver of this is the fact that CMS’s come with predefined templates of the pages that a website will contain such as the home, about us, contacts, portfolio, gallery and other pages. As consumers caught on to the availability of the “Joomlas” and “Worpresses” of the CMS world, many mistakenly believed that a CMS did “everything” for the website maker.

This inadvertently became the best excuse to pay less for a website. It made it quite difficult for a website designer and/or developer to defend their pay packages.

Let it be known that we MUST promptly burst this bubble and confine its pieces to the depths of our recycle bins. CMS’s don’t do everything, a great partnership between the website maker and their client does. This is one of the most fundamental issues that will contribute to a great website.

As the name CMS suggests, great content is needed to give birth to a great website. Just as you import a vehicle from abroad and customize it for the Kenyan market, so must a website team do for the client in order to produce a fantastic website. The CMS only provides for a framework or shell, for the website maker to merge their content and customize in order to meet the client’s requirements. As a client works closely with the website designer and/or developer, chances of producing a website that meets standards and the requirements of the client are high.

Lack of an understanding by clients about the features that should be on their websites further aggravates this issue. It is time Kenyans dirtied their hands by working closely with their website designers to understand the life cycle of website development. Content Management Systems are great, but without clients outlining their needs clearly, they’ll always get cheap solutions that contribute to the list of sub-standard websites in the garbage bins on River Road.

 

3) The proliferation of do it yourself videos and “the template”

The internet is a vast sea of knowledge. The latest fad on the web is train-yourself videos. Websites such as www.vtc.com and www.lynda.com now provide rich resources for any novice to learn cutting-edge website-making technology at an affordable cost.

Couple this with a VISA card and a visit to any of the online website template / theme websites such www.templatic.com or www.templatemonster.com and “anyone” with sufficient motivation and the time to give in exchange can quickly put up a website in a few days depending on the complexity and size of the website.

Such training and availability of website templates has resulted in an army masquerading as web designers and developers who are out there duping unsuspecting clients into parting with their hard-earned cash for mediocre solutions.

They charge peanuts, just to cover the costs of buying the templates or they download them for free from torrent sites such as www.thepiratebay.se then implement them for unsuspecting clients. The habit is so rampant, that it is an obvious fact nowadays that a website can be put up overnight thanks to “the template.”

Maintenance is always the downfall of website designers and developers who do not understand how such templates work. They should educate themselves on the technology behind such solutions because websites have a life cycle beyond their launch date; and they need to support their clients. A great website maker should be able to carry their services through to the launch period and beyond. We are tired of calling website makers to fix or maintain our websites only to receive the infamous “Mteja…” voice tone.

 

4) Bargaining culture

Kenyans want to bargain for anything and everything so long as they have a breath of air in their lungs. This has taught website designers and developers to provide their services according to the amount that the client pays for.

An article I once read on a popular Kenyan blog addressed this matter in a very interesting manner. A Kenyan website designer said that it is not that Kenyans cannot build great websites from scratch starting from designing a mockup of the website, then creating the website design in Adobe Photoshop and finally converting the design from the Adobe Photoshop image to a fully fledged website; however, many desist from this process because the client is not willing or may be too small to pay for the hard work that goes into this whole process.

Bargaining as a culture is not bad, however, an appreciation of what it takes to develop a great website is key when deciding to negotiate on the price that your website designer and/or developer has quoted.

 

5) Web designers not wanting to forego income because of cheaper alternatives to their pricing

“Yes, we can!” Those are famous words by US president, Barrack Obama, and some Kenyan business-persons. It has been known for ages that Kenyans, especially those starting out in business, never say no to a job, regardless of what it will pay.

Some website designers and/or developers have adopted this habit and will accept whatever you pay them just so that they can make that extra coin.

They have understood the psychology of their clients who will not want to part with their hard-earned cash for something that is as intangible as a website. They know that when a client needs a website, they will get one and there is always someone cheaper than they are.

The first website I ever built for a former client of mine was for free. I only asked them to pay for domain registration and hosting. The website was static, meaning the content would not change without my intervention and I thought that one day, after they appreciated the value of their website, they would pay me a significant amount to do a dynamic website with a content management system. I was sure I had locked this client in. However, you would understand my shock on the day that I told the client I will charge them to upgrade their website and they promptly sent me an email demanding their login rights to the domain. The client went ahead and got someone else to redo their website, might I mention – for free!

Some civic education on the benefits of websites is long overdue. A website should not be built for the sake of having a website. A website should be built in order to meet a marketing function. Whether you are a small business or a large business, a website can greatly enhance your reach. Just as you budget for your marketing and develop a marketing plan, you should also have an online marketing plan which merges into your existing marketing plan with a separate budget for online marketing.

Lesson learnt is, as a website designer and /or developer, always know the value of your expertise, and charge according to your perceived value. Free is expensive, as I painfully learnt. There will always be a cheaper alternative to your solution, so articulate your costs to your client and let them choose whether to use your services or to go elsewhere.

 

6) Kenyan Businesses Online

The promise of free websites from Google in Kenya under the campaign Getting Kenyan Businesses Online has cast a dark shadow on the website design world.

During one of my marketing exploits, I happened to meet a prospective client to whom I gave a business proposal. The client looked at me and asked me why I wanted to rip him off. When I came to, I was outside their premises, dusting my trouser.

It is admirable that Google saw the need to get Kenyan businesses onto the internet. However, it is imperative that they desist from entering markets for which they have no experience nor regard for the consumers. The websites they are putting out there are of questionable standards to say the least. They contain minimal information and limited creativity in terms of design. Whether this stems from the fact that they are using website designers and / or developers with little or no experience in the field or some other factors remains open to speculation.

It would be better for them to opt for an apprenticeship program, where they teach these young techies how to be great at what they do while still meeting the needs of their target clientele. When young Kenyans are out there trying to market their skills to potential clients and huge corporates join the race, young entrepreneurs will have little chance of surviving. The corporates are already trusted and it becomes a matter of your word as an entrepreneur versus the corporate.

Adobe Africa will hold a creative day in Nairobi on 30 July 2013 to teach the latest innovation in Adobe Creative Cloud and explore multiple facets of creativity.

Whether one is a designer, photographer, web designer or videographer, you will be able to connect with your peers to exchange creative ideas, listen to and ask Adobe product experts questions about Adobe Creative Cloud.

The Agenda
• Adobe overview and the future with Adobe Creative Cloud
• Adobe Creative Cloud Value Proposition
• Adobe Creative Cloud Web
• Adobe Creative Cloud Reseller Introduction – The Channel in East Africa
• Adobe Creative Cloud Print
• Adobe Creative Cloud Photoshop & Lightroom
• Adobe Creative Cloud Myths & Questions

Special Guests

1) CARLA SCHOLTZ – Creative Solutions Consultant, Adobe Sub Sahara Africa
2) SIMON BROMFIELD – Adobe’s Senior Channel Manager for Sub Saharan Africa

Event details

DATE & TIME PLACE
30 July 2013
9:30am – 2:30pm
Louise Leakey Auditorium
National Museum of Kenya

Running a business can be a challenging affair. In this slideshow, empowered presentations give lessons learnt from the epic game “Battlefield,” that can be applied to your business in order to succeed. It is a good read, enjoy here –> Slideshare