Step 1: Create a plan

How will you do start on your plan? Before embarking upon the task of developing a simple and successful social media strategy for your business, it is important to first identify and list all the products / services your firm offers.

Listing all your products and services, will lead you into asking yourself: Who buys my products / services? Why do they buy my products / services? What’s their motivation?

When answering these questions, really sit down and think. Provide multiple answers to these questions in order to understand all of the motivation for the purchase of your product or service. Understanding your product helps you form a communications strategy that will fully utilize social media. Otherwise you will end up setting up social media accounts that will not benefit your organisation (in terms of sales).

For example, if you sell websites; why do your customers purchase websites? Some probably purchase for prestige, some for marketing purposes, some in order to promote something they do as a hobby. Once again, remember that the answers to these questions are what will guide you when posting content to your social media platforms. Traditionally, marketing was a one-way dialogue, but social media has changed it to a two-way communication between your organisation and your clients. You need fresh and interesting content to share every day in order to keep your following. For example, clients who have a website just for prestige will be interested in knowing the latest features being offered in web design such as responsive themes, sites of the day, etc. Those interested in functionality will want to know new security features or how to do something in an easier way. This is the content you will provide on a regular basis. So do your homework well, know your product / service and why your customers want it.

Tomorrow we take a look at Step 2: How to engage your audience. Remember to post your feedback.

Managing your Android device from your PC has never been easier than with Moborobo’s all-in-one Android Smartphone Management Tool. Moborobo allows you to backup/restore contacts, SMSes and Apps; send/receive SMSes from PC; download Apps, wallpapers & themes; sync multi-media files between Android device & PC and much more. Users interested in continuity or migration across phone platforms can transfer contact data from Android to iPhone, and vice versa. The setup file is a manageable 18MB download. We love the user interface. It is highly intuitive. First time users can get acquainted with Moborobo’s functionality fast. It’s definitely worth checking out. See more here.

Africa Internet Summit (AIS) 2013, (formerly African Network Operators’ Group(AfNOG) and the African Network Information Centre (AfriNIC) Workshop & Meetings) is pleased to announce that the 14th AfNOG Workshop & Meeting and the AfriNIC-18 Meeting would be held in Lusaka, Zambia from 9th to 21st  June 2013.  Every year, hundreds of Network Engineers from across the IT industry in the Africa Continent and the world  attend the AIS Event.

 

About the Entire Event

AIS is organizing a two-week event that includes the AfNOG Workshop on Network Technology (offering advanced training in a week-long hands-on workshop), several full-day Advanced Tutorials, a one-day AfNOG Meeting, and a three-day AfriNIC Meeting.  In addition, several side meetings and workshops will be hosted in collaboration with other organizations.

Who Should Attend

Network engineers in the Africa region who wish to acquire the necessary skills in IT must attend this Workshop.

 

For more information about the event’s venue, timetable, registration details and more please visit – http://www.afnog.org

This Saturday, C4DLab will be hosting Nairobi Python User Group (NaiPUG), with Nejc Zupan (@nzupan), a high profile Python/Plone expert who has presented in previous PyCon’s. The agenda of the Bootcamp will be Python and Plone.

This event is targetting all attendees right from Python pre-beginners to ninjas. There will be a short session to get you started with Python. However, basic programming skills will be assumed, preferably in C/Java/PHP/JavaScript.

There will be limited space, tickets will be issued on first-come-first-served basis. Pick your ticket and make sure you present them on the day of the event.

For more information, visit c4dlab.blogspot.com and @c4dlab.

Register here.

Image courtesy of http://www.uistencils.com

Designing user interfaces is a challenging activity, however, there are several resources that soften a designer’s work-flow. Today we take a look at physical User Interface Stencil Resources. Being a relatively new arena in the design realm, the use and availability of physical stencil design resources is limited. As I was researching this topic I noticed we don’t yet have a page on User Interface Stencil Resources on Wikipedia yet. Hopefully I can write one soon!

UI Stencils have a great Android Stencil Kit (the only one I could find actually) that allows you to mock-up app ideas with ease. The kit is perfect for quick idea generation and brainstorming of the user interface, user experience, app flows and wireframing. It includes a gesture key on the backside and new UI components and existing conventional controls such as the Spinner, Primary Action Bar, Tab Bar, Secondary Action Bar, and new integrated Nav Bar.

Design Commission have a great video demonstrating the use of the same on vimeo. Watch it here. I guess that’s a brief intro into the world of physical UI stencil kits. Keep your eyes on the lookout, hope we can have the kit available locally soon.

Huawei announced the MediaPad 10 FHD all the way back in February at Mobile World Congress. That feels like an age away, but it seems that the 10.1 inch tablet may be due for release soon. The above promotional video has shown up on the Huawei YouTube channel today, and it looks the marketing guys have done a great job with a flashy promo video for their flagship tab.

There was an interesting twist to the software piracy story this year as Njeru Githae read the proposed 2012/2013 budget. The minister proposed the abolishment of tax from imported genuine software products in a bid to reduce the level of software piracy (currently at approximately 80% or above) as at 2011.

However, two months down the line, there seems to be little effect of this proposal in the market – at least where I buy my software from. For instance, before the budget was read, I would buy a genuine copy of Kaspersky Internet Security with a single user license at 2,500 KShs. I checked last week and the price is still the same.

The over 80% piracy level in this region is almost double the global piracy rate for PC software, which is 42% according to the Business Software Alliance (BSA) 2011 Global Software Piracy Study findings, which evaluates the state of software piracy around the world.

The Kenyan government hoped that the expected reduction in prices would encourage an increased uptake in ICT – considered one of Kenya’s critical factors in its Vision 2030, however, let’s keep a check on the software prices and re-examine the progress after the next 3 months. I doubt a reduction in proce alone will solve the issue of software piracy in Kenya. The more effective solution would be a general sensitization and change in the attitude of buyers. But don’t take my 2 cents for the truth, watch the market!