Bonjour readers, today we’ll be taking a look at tips for going viral on social media.

It is very easy to make a viral video, but longevity and consistency, that’s hard.Michelle Phan

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YouTube Community Tab

Hello readers, today, our focus will be on the YouTube Community tab.

YouTube has taken over the media content world by storm. Every minute, roughly 4.3 million videos are viewed on YouTube. With such numbers, anyone looking to market themselves or their products on the platform would have a diverse & expansive outreach. Day in, day out, people start channels but this soon fails because they do not know how to appeal to their audience and keep them interested. This is where the Community tab comes in. It allows for an open dialogue between a channel’s audience and the video creators. Through it, the creators can engage with their audience, providing a feedback system in which they can learn from, in order to tailor the content.

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Event promotion is a pretty difficult task to perform, even in today’s social media age. Each and every event banks on stellar attendance, in order to boost profitability, whether it is a festival, seminar or even a trade show. Though many people assume that event promotion is just posting it online and letting the advertisement speak for itself, promotion is actually an intricate science with certain set steps that if followed correctly, will ascertain a wider audience outreach. The following are tips on social media event promotion:

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Depending on your business, there are a number of different formats and primary types of websites. It’s worth considering some of the options below before you dive in.

Business card site

These are usually one-page sites that include your business information, social media profiles, and contact information. While they may not convert into sales, these types of sites are a good starting point to help people know where to find you. Be sure to get a memorable domain like yourbusinessname.com.

Brochure website

More complex than a business card site, this will allow you to explain your offerings in a little more detail. It’s still a very basic site, but compared to a print brochure, you can easily update it with new information as things change.

Portfolio site

This is a great option for freelancers, artists, photographers, and writers who need to show off the range and quality of their work. Usually, these sites have work samples, credentials, testimonials, and easy-to-find contact information.

Product/E-commerce site

These sites can be as simple or as complex as you need. Some people create single-page landing sites to sell a book with the click of a button. Others may sell hundreds or thousands of different products. There are e-commerce platforms and plugins that help you manage sales and can automatically calculate taxes and shipping. Some even create mailing labels for you!

Membership/Forum site

These sites are ideal for cultivating your fans or customer base. People can ask each other questions, provide advice, and share experiences. This is a great option if you have a video game, podcast, or other product that people like to talk about.

Blog or Media site

When you have a lot to say or want to regularly share new content, this type of site works best. You can share stories, recipes, videos, and other content. And because that content lives on your own site, it’s permanent, searchable, and can be linked to from your social media channels.

Ready to build your website? Get in touch with us -> here.

Do you want to style categories differently in WordPress? Most WordPress themes use the same style for all category archive pages. However, if you run a content rich website, then you can style each category differently to maximize their potential. In this article, we will show you how to easily style categories differently in WordPress.

Why Style Categories Differently in WordPress?

As we said earlier, most WordPress themes use the same template for each category archive page. That’s because theme developers don’t know how you will be using the categories on your website and what those categories will be.

However, if you are running a content rich site, then changing the layout of a category archive page can have a dramatic impact on how users engage with the content on that page.

For example, if you run a news or magazine site, then you can have local ads displayed on the local news category. You can show weather information, show most popular stories in that category, and so on.

Having said that, let’s see how to easily style individual categories differently in WordPress.

Styling Individual Categories Differently in WordPress

There are multiple ways to style categories in WordPress. We will show you two different methods to style categories, and you can choose the one that best suits your needs and skill level.

Using Single Category Template in WordPress Theme

WordPress themes follow a standard template hierarchy. Depending on a template file name, WordPress can automatically pick the right template to display a page.

For example, it looks for category.php file to display category archive pages.

WordPress also allows you to create templates for individual categories as well. Let’s suppose you want to style the ‘Apple’ category differently. You can do that by adding a new template file to your theme and naming it category-apple.php.

Connect to your WordPress site using an FTP client and then go to /wp-content/themes/your-current-theme/ folder and create a new file category-apple.php. Don’t forget to replace apple with your own category name.

You can use your theme’s category.php file as a starting point. Simply edit and copy all of its content. Now edit your newly created category-apple.php file and paste the code inside it.

After that you can start making changes to your individual category template. You can create and use a different sidebar for this category, make it a full-width page, add a welcome message, or anything else you want.

Style Individual Categories in WordPress Using CSS

WordPress automatically adds CSS classes to different elements throughout your website. These include both the body class and the post class.

For example, if you view a category archive page and then use the Inspect Tool, you will notice category and category-name CSS classes in the body tag.

You can use this CSS class to style each individual category differently by adding custom CSS.

Here is some example CSS that you can use as a starting point.

body.category-apple {
background-color:#EEE;
background:url(“http://example.com/wp-content/uploads/2017/background.jpg”) no-repeat fixed;
color:#FFFFFF;
}
.category-apple .site {
background:#232323;
}
.category-apple a {
color:#CCCCCC;
}

Don’t forget to change the category name in the CSS class with your own category name.